Gangnam

Gangnam — Seoul's Glamorous South Side

Gangnam is Seoul's most affluent and internationally recognised district — immortalised by Psy's global hit and the cultural phenomenon of K-pop and K-beauty. Stretching south of the Han River, it encompasses the tree-lined avenues of Apgujeong, the luxury boutiques of Cheongdam-dong, the underground shopping labyrinth of COEX, and the idol agency headquarters that draw fans from across the world.

Why visit

• K-pop & K-culture: SM, YG, HYBE (Big Hit), and JYP entertainment offices are all within reach — official SM Town store, K-pop-themed cafés, and artist pop-up exhibitions
• Luxury & beauty: Rodeo Street in Apgujeong, Korea's answer to Beverly Hills; Cheongdam-dong's flagship designer boutiques and high-end Korean skincare clinics
• Food & nightlife: Garosugil's tree-shaded café boulevard, Sinchon-style cocktail bars, and some of Seoul's finest tasting-menu restaurants
• Shopping: COEX Mall (underground city), Starfield COEX, and the Bongeunsa Temple — a 1,200-year-old Buddhist sanctuary surrounded by skyscrapers

Getting there: All major subway lines connect Gangnam. Line 2 (Gangnam, Sinnonhyeon), Line 9, and Bundang Line provide easy access from central Seoul and Incheon Airport.